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Godrej | Ezee
Scope
User Research, Brand Identity Design, Packaging Design, and Marketing Material Design
Design Concept
The central idea was to make the softness of wool the hero of the packaging. Inspired by the texture and warmth of knitted wool, the pattern across the bottle and supporting brand communication, creates an immediate visual association with winterwear and gentle care.
Ezee is a liquid detergent known for its gentle care of woollens and winter wear. The brand refresh focused on bringing this expertise to life through a softer, more tactile visual language.
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