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Fair & Lovely

Scope

Packaging Design & Design Guidelines

Design Concept

The objective was to establish a flexible visual framework that could be adapted across markets, platforms, and promotional mechanics while maintaining a consistent and recognizable brand presence. The system covered free-product offers, banded promotions, prize draws, extra-product offers, and price promotions.

Fair & Lovely is a popular Unilever skin care brand in India. The project focused on developing a global promotional packaging system for Fair & Lovely.