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Genpact
Scope
Environmental Graphics, Presentation Slides & other Brand Assets
Design Concept
The design concept translated Genpact’s vision and motto into a visual language inspired by the animal world. These visual metaphors were incorporated into environmental graphics transforming abstract brand principles into engaging and relatable stories.
Genpact is an information technology services, consulting, and outsourcing company. The objective of this project was to create a cohesive set of brand assets that would visually communicate the company’s philosophy, values, and culture within the workplace.
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