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Pure Nutrition | Junior
Scope
Brand Identity Design, Packaging Design, and Primary Market Research
Design Concept
The brand translates Pure Nutrition’s commitment to holistic wellbeing into approachable nutrition solutions designed to fit seamlessly into growing children’s everyday lives. The visual language is kept fun for kids whereas structural language is made more functional for grownups.
Pure Nutrition is a natural wellness master brand. Junior, its sub-brand, is positioned specifically for children and young users who have distinct nutritional needs and benefit from easy-to-consume formats.
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