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Godrej | No.1

Scope

Rebranding, Packaging Design for various product formats

Design Concept

The new direction focused on refreshing the brand identity and packaging to strengthen its visual appeal, improve shelf presence. The design system is a scalable packaging language that strengthens brand recognition across the portfolio, creating a unified experience wherever the consumer encounters Godrej No.1.

Godrej No.1 is a trusted Indian soap brand known for its legacy of purity and skincare benefits. The rebranding project aimed to give the brand a more contemporary and distinctive presence while preserving the familiarity and trust built over the years.

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