top of page
Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Godrej | NYU
Scope
New Product Launch, Brand Identity Design, Packaging Design
Design Concept
The identity was created around a contemporary visual language that combines expressive typography, distinctive color, and confident graphic elements. The combination of consistent typography, graphic assets, and layout principles allows the identity to adapt across different shades, packaging formats, and communication materials while maintaining a unified brand presence.
NYU is an Indonesian hair color brand under Godrej, that aimed to distinguish itself by exuding a youthful and fashionable image. The objective was to design attention-grabbing and stylish identity, much like a fashion brand.
bottom of page