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Xpell
Scope
Visual Identity & Packaging Design
Design Concept
Xpell visual identity translates the sense of efficacy through a bold, purposeful design language, with a colour palette that communicates strength, cleanliness, and freshness. The distinctive X graphic device, creates a strong visual cue for eliminating dirt and odour while reinforcing XPell’s promise of powerful performance.
Xpell is a new-age brand built to solve everyday hygiene and cleaning problems through science-led, highly effective solutions.
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